ROUND ONE – First International Business Event for Esports in Italy

Round One
First International Business Event for Esports in Italy

In partnership with IIDEA, Ninetynine designed and managed an innovative two-day event aimed at accelerating the understanding of business and investment opportunities in the esports industry. The hybrid event, both physical and digital, was designed to cater to a global community, fostering networking between key industry players.

During the esports expo, over 20 panels and talks were held with international experts, professionals, investors, and influencers. Topics covered included the future of esports, monetization challenges, marketing strategies, and emerging investment trends.

The event’s core focus was matchmaking, offering companies a unique opportunity to meet potential partners, investors, and collaborators through one-on-one meetings. The expo area showcased major industry companies, presenting their latest innovations and products.

This hybrid format reached a wide audience both in-person and digitally, ensuring global participation and real-time content sharing. The event highlighted esports’ rapid growth, while promoting international business and networking opportunities. Thanks to Ninetynine’s expertise, the event created an engaging, interactive experience, promoting esports as a concrete business opportunity.