Run Rome The Marathon
Marketing, Branding, Advertising
An integrated communication campaign was created to promote the Run Rome The Marathon on March 29, 2020, aimed at engaging runners worldwide and inviting them to race in the Eternal City. The campaign, using print, social media, digital, and video, sought to convey the excitement and significance of this extraordinary sporting event.
The slogan “Roma senza fiato” highlighted the uniqueness of the 42.195 km course, winding through a city rich in history and art. Each step would be an unforgettable experience, surrounded by centuries of heritage.
A new addition this year was the Run4Rome relay, allowing runners to share the challenge with friends or colleagues, emphasizing teamwork and mutual support.
Ninetynine transformed Run Rome The Marathon into more than just a race; it became a celebration of sport, culture, and solidarity, uniting athletes from around the world in a unique experience.
ORGANIZED
Infront, Corriere Dello Sport – Stadio, Italia Marathon Club
DATE
2020-2021