The Walt Disney Company Italia
Launch of "The Falcon and The Winter Soldier"
For the global launch of the series, Ninetynine created a stunning projection of Captain America’s shield in iconic cities across the EMEA region, including London, Singapore, and Rome. This immersive event transformed these locations into stages, marking the return of Captain America with incredible visual impact.
In Rome, the shield projection was set against the city’s historic backdrop, blending modern Marvel mythology with its ancient grandeur. The installation became a highlight of the campaign, captivating both Marvel fans and a wider audience through innovative visual storytelling and technology.
This event showcased how a simple idea, combined with Marvel’s magic, can create a powerful global experience that resonates locally and internationally.
CLIENT
The Walt Disney Company Italia
DATE
19 March 2021