Ninetynine designed a multi-level global activation for the Rio 2016 Olympics, starting with the official presentation of the Italia Team to the President of the Republic. Central to the project were two real-time connected digital portals in Rome and Rio de Janeiro, symbolizing the cultural and sporting bond between Italy and Brazil. The immersive experience blended tradition and innovation, engaging fans through live interactions, digital content, and social initiatives—turning the Olympic spirit into a shared global celebration.