SCUDERIA FERRARI
Interactive global press conference, partner & fan activation
Charles Leclerc, Carlos Sainz, and Team Principal Mattia Binotto were the stars of an exciting fan event, international press conference, and an exclusive meet-and-greet with Scuderia Ferrari’s partners.
The event featured an impressive curved LED wall, displaying participants’ faces throughout the day, enhancing the atmosphere. The most memorable moment? The opportunity for fans to interact directly with their idols, creating a special, unforgettable connection.
During the press conference, journalists from around the world watched an emotional team video and interacted with the drivers and Mattia Binotto via video call, asking questions. The meet-and-greet saw Ferrari’s partners connecting via Zoom for direct conversations with the drivers, emphasizing the importance of sponsorships and strengthening Ferrari’s ties with its supporters
The highlight of the day was the fan interaction, a unique emotional experience where fans had the chance to ask questions and engage with their heroes, making the event truly special.
CLIENT
Ferrari
DATE
26 February 2021
