SCUDERIA FERRARI
Global team and car launch
New tone of voice: evocative
storytelling
Ninetynine’s Team and Car Launch for Scuderia Ferrari won the top prize at the 2021 BEA Awards, plus seven category awards. The project revolutionized traditional launch formats by creating a multi-faceted narrative experience instead of a single event.
The centerpiece consisted of two immersive film-events (16 and 10 minutes) designed as cinematic short films featuring team members in intimate, emotional storytelling that embodied the #essereFerrari spirit. These films included memorable moments between drivers and team principals, culminating in an innovative SF21 car reveal using advanced filming techniques, 3D animation, and augmented reality.
The project also included digital components: a Global Press Conference and Meet&Greet connecting over 650 participants worldwide, allowing fans direct interaction with drivers and team leadership.
Results were exceptional, with significant increases in all KPIs compared to the previous year: website views increased 70%, YouTube views 200%, Facebook engagement 69%, and Instagram performance skyrocketed 500%.
The award-winning success resulted from combining strategic innovation, creative storytelling, and technical excellence, managed by a team of 150 professionals who redefined how racing teams can connect with global audiences.
CLIENT
Scuderia Ferrari
DATE
26 February 2021
GALLERY
