GOLDEN BOY 2022
The Rising Stars of International Football
Ninetynine coordinated and delivered the Golden Boy 2022 event — the prestigious award established by Tuttosport to honor the best Under-21 footballer in Europe, now in its 20th edition.
The hybrid-format event combined global talent and prestige, hosted in the spectacular setting of OGR in Turin, where football’s biggest names gathered. Special guests included Juventus midfielder Paul Pogba, Barcelona’s rising star Gavi (Pablo Martín Páez Gavira), Eduardo Camavinga, and legend Andriy Shevchenko.
Alongside the in-person gala, a live stream extended the event’s reach nationwide, amplifying its visibility far beyond the physical venue.
The event also celebrated Ninetynine’s long-standing strategic partnership with Tuttosport — a collaboration that has helped bring to life an award show which, over the years, has honored some of football’s brightest stars, including Lionel Messi, Erling Haaland, Sergio Agüero, Matthijs de Ligt, and many others.
CLIENT
Tuttosport
DATE
7 November 2022
GALLERY
