PlayStation 5
Installation in the Heart of Rome

In early February 2023, a faithful reproduction of the PS5 was installed in Via del Corso, Rome, an initiative by Sony Interactive Entertainment to celebrate the best PS5 games and its passionate community.

Ninetynine dedicated over 30 days and a team of 25 people to create the installation, and the result was well worth the effort. Standing over 5 meters tall, the structure dominated Largo dei Lombardi for six days, bringing the “Live from PS5” communication campaign to the heart of the capital.

The project also aligned with our commitment to sustainability, using zero-impact and fully recyclable materials like polystyrene, metal, metamark, water-based paints, and solar panels, in line with our green philosophy.

We are proud to have contributed to creating an installation that spectacularly celebrates the PS5 gaming universe. PlayStation’s incredible world became the star of live news reports, with correspondents covering remarkable appearances worldwide, including the colossal, faithful PS5 replica that reached Italy and captivated the public.

The activity was a massive success, generating 147 media mentions, including 44 articles in mainstream outlets and 103 in specialized press. TV and radio coverage included 3 reports on major national channels (Mediaset, Sky, and RTL 102.5), reaching a total audience of 1,177,284,837