The Ferrari Light Experience transformed the historic Maranello factory into a one-of-a-kind digital artwork, using cutting-edge 3D mapping, laser design, light shows, and spatial audio. This immersive journey celebrated Ferrari’s values and legacy through a nearly one-kilometer visual narrative, featuring over 400 lighting elements. The show traced the brand’s past, present, and future—culminating in the dramatic illumination of the new e-building, a symbol of Ferrari’s ongoing innovation.