FIGC - La Nazionale
Multi-platform brand strategy

On the occasion of the first gathering of the Italian national team under Spalletti’s leadership, the new look & feel of the Italian football teams was unveiled, featuring Gianluigi Donnarumma, Giovanni Di Lorenzo, and Nicolò Barella in the promotional campaign for the Italy-Germany Nations League match (March 20 in Milan). The strategy aims to strengthen the national teams’ brand, expand the fanbase, and boost engagement through innovative initiatives.

The new slogans “Questa è la nazione.” and “L’azzurro ci unisce. Sempre.” emphasize identity, pride, and connection with fans. The rebranding includes a logo redesign, modernized official materials, and a unified visual identity (previously split between men’s and women’s teams), ensuring consistency across stadiums, social media, and federal events. The three-year goal is to enhance commercial appeal and the brand’s uniqueness.