Ninetynine developed a new Corporate Identity that seamlessly blends the Business School’s vision and mission with its long-standing tradition of excellence in education. The rebranding process began with an in-depth market analysis and led to the creation of a targeted repositioning strategy, culminating in the launch of the new pay-off: Aim for More. This slogan reflects the ambition of those who invest in continuous learning and excellence, highlighting the drive to always look beyond achieved goals.