AMERIGO VESPUCCI
Global tour full-funnel governance 2023-2025
Development and management of the most important integrated project promoting Italy’s excellence through the world’s first traveling Expo ever realized: VILLAGGIO ITALIA.
Event design & management, global
marketing strategy, omni-channel
campaign across digital, social,
broadcast, print, OOH, radio and
experiential platforms.
Most awarded project worldwide in 2024.
Target
International governments and
institutions, business markets, public
opinion, general audience.
Focus on italian excellences in
Art, culture, design, innovation,
technology, sustainability, food and wine,
and industrial heritage.
CLIENT
Difesa Servizi S.p.A. | Ministero
della Difesa | Marina Militare
DATE
2023-2025
World Tour numbers
24 months
5 continents
33 countries
53 ports
49,500 nautical miles
6.6 BILLION global reach
160,000 sqm of event setups
1.2 MILLION entries to the Village and onboard the ship
88% positive sentiment
230 days of set-up and break-down
310 companies involved of which 188 were italian
1,150 italian workers involved
The Villaggio Italia numbers
17 Villaggi Italia e IN Italia
8 Villaggi Italia abroad
9 Villaggi IN ITALIA on the national territory on a total of 53 stages
758 public opening hours
97 exhibitions
15 art exhibits
8 Villaggi Italia abroad
9 Villaggi IN ITALIA on the national territory on a total of 53 stages
758 public opening hours
97 exhibitions
15 art exhibits
Stops of The World Tour with Villaggio Italia
Los Angeles-Tokyo-Darwin-Singapore-Mumbai-Doha-Abu Dhabi-Jeddah
Stops of The Mediterranean Tour with Villaggio IN Italia
Trieste-Venezia-Ortona-Brindisi-Taranto-Reggio Calabria-Napoli-Civitavecchia-Genova
Web traffic
32.8 MILLION accesses
652 THOUSAND registrations
652 THOUSAND registrations
Social media metrics
2.5 MILLION followers
7.6 THOUSAND publications
122.3 MILLION interactions/engagement
1.31 BILLION views/reach
7.6 THOUSAND publications
122.3 MILLION interactions/engagement
1.31 BILLION views/reach
Media coverage
37.5 THOUSAND publications in media
GALLERY
