AMERIGO VESPUCCI
Global tour full-funnel governance 2023-2025
CLIENT
DATE
24 months
5 continents
33 countries
53 ports
49,500 nautical miles
6.6 BILLION global reach
158,768 sqm of event setups
1.2 million visitors in the Villaggio Italia and on board the ship
88.1% positive sentiment abroad
230 days of set-up and break-down
310 companies involved of which 188 were italian
1,150 italian workers involved
17 Villaggio Italia/Villaggio IN Italia
8 Villaggio Italia abroad
9 Villaggio IN Italia on the national territory on a total of 53 stages
758 event opening hours
97 exhibitions
15 art exhibits
Trieste-Venezia-Ortona-Brindisi-Taranto-Reggio Calabria-Napoli-Civitavecchia-Genova
32 MILLION website visits
652 THOUSAND registrations
2.5 MILLION social media followers
7.6 THOUSAND publications
122.3 MILLION interactions/engagement
1.3 BILLION social media views
37.5 THOUSAND publications in media
€3.04 BILLION total economic return
x62.78 ROI (Return on Investment)
€254 MILLION earned media value
11,155 new employment opportunities
GALLERY
