AMERIGO VESPUCCI
Global tour full-funnel governance 2023-2025
Development and management of the most important integrated project promoting Italy’s excellence through the world’s first traveling Expo ever realized: VILLAGGIO ITALIA.
Event design & management, global
marketing strategy, omni-channel
campaign across digital, social,
broadcast, print, OOH, radio and
experiential platforms.
Most awarded project worldwide in 2024.
Target
International governments and
institutions, business markets, public
opinion, general audience.
Focus on italian excellences in
Art, culture, design, innovation,
technology, sustainability, food and wine,
and industrial heritage.
CLIENT
Difesa Servizi S.p.A. | Ministero
della Difesa | Marina Militare
PERIOD
2023-2025
World Tour numbers
24 months
5 continents
33 countries
53 ports
49,500 nautical miles
6.6 BILLION global reach
158,768 sqm of event setups
1.2 million visitors in the Villaggio Italia and on board the ship
88.1% positive sentiment abroad
230 days of set-up and break-down
310 companies involved of which 188 were italian
1,150 italian workers involved
5 continents
33 countries
53 ports
49,500 nautical miles
6.6 BILLION global reach
158,768 sqm of event setups
1.2 million visitors in the Villaggio Italia and on board the ship
88.1% positive sentiment abroad
230 days of set-up and break-down
310 companies involved of which 188 were italian
1,150 italian workers involved
The Villaggio Italia numbers
17 Villaggio Italia/Villaggio IN Italia
8 Villaggio Italia abroad
9 Villaggio IN Italia on the national territory on a total of 53 stages
758 event opening hours
97 exhibitions
15 art exhibits
Stops of The World Tour with Villaggio Italia
Los Angeles-Tokyo-Darwin-Singapore-Mumbai-Doha-Abu Dhabi-Jeddah
Stops of The Mediterranean Tour with Villaggio IN Italia
Trieste-Venezia-Ortona-Brindisi-Taranto-Reggio Calabria-Napoli-Civitavecchia-Genova
Web traffic
32 MILLION website visits
652 THOUSAND registrations
Social media metrics
2.5 MILLION social media followers
7.6 THOUSAND publications
122.3 MILLION interactions/engagement
1.3 BILLION social media views
Media coverage
37.5 THOUSAND publications in media
Economic and Employment Impact
€3.04 BILLION total economic return
x62.78 ROI (Return on Investment)
€254 MILLION earned media value
11,155 new employment opportunities
GALLERY
