AMERIGO VESPUCCI
Global tour full-funnel governance 2023-2025
Development and management of the most important integrated project
promoting Italy’s excellence through the world’s first traveling EXPO ever realized. Global marketing plan, social media strategy, event design &
management, international PR, and global promotion. Highest KPIs ever achieved. Most awarded project worldwide in 2024.
Target: Internationl Goverments and Institutions; business markets; public opinion.
Focus on Italian excellences of: classic and contemporary art, culture, architection, cousine, fashion, technology, infrastructures, defence, blue economy, design, tourism, sports, science.
Los Angeles, Tokyo, Darwin, Singapore,
Mumbai, Doha, Abu dhabi, Jeddah.
Mumbai, Doha, Abu dhabi, Jeddah.
CLIENT
Ministero della Difesa e Marina Militare,
in collaborazione con Difesa Servizi
DATE
2023-2025
Results:
Project started 1 July June 2023
A 20-month journey across:
• 5 continents
• 30 countries
• 35 ports
• 46,000 nautical miles
Project started 1 July June 2023
A 20-month journey across:
• 5 continents
• 30 countries
• 35 ports
• 46,000 nautical miles
Villaggio Italia in numbers:
• 77,550 m2of exhibition space
• 1,609 m2 of LED wall surface
• 391 hours open to the public
• 761 hours of performances
• 70 artists and 185 musicians involved
• 243 events including conferences, meetings, talks, performances, and concerts
• 30 physical, digital, and immersive exhibitions
• 120 design objects and 4 artworks on display
• Over 500 tastings of Italian food and wine products
• 45 terabytes of footage recorded during events
• 77,550 m2of exhibition space
• 1,609 m2 of LED wall surface
• 391 hours open to the public
• 761 hours of performances
• 70 artists and 185 musicians involved
• 243 events including conferences, meetings, talks, performances, and concerts
• 30 physical, digital, and immersive exhibitions
• 120 design objects and 4 artworks on display
• Over 500 tastings of Italian food and wine products
• 45 terabytes of footage recorded during events
KPI
• 420,000 total visitors
• Almost 200,000 onboard visits
• 6.5 million website accesses
• 900,000 gadgets distributed
• 2 million followers
• 92 million engagements
• Over 874 million views
• 20,000 publications in national and international media
A Success Made Possible By:
• A shared vision from 12 Ministries and the Presidency of the Council of Ministers
• 195 companies involved, including 93 Italian firms
• A shared vision from 12 Ministries and the Presidency of the Council of Ministers
• 195 companies involved, including 93 Italian firms
GALLERY
