FEDERAZIONE ITALIANA GOLF
Marketing Plan
On the occasion of the 2023 Ryder Cup in Italy, a marketing plan and event management strategy supported a rebranding and strategic repositioning project for the Italian Golf Federation, aimed at expanding its membership base.
The initiative leveraged the Ryder Cup as a driver of engagement, helping to make golf more accessible and appealing to new audiences.
CLIENT
Federazione Italiana Golf
PERIOD
2023