FIGC - La Nazionale
Multi-platform brand strategy

On the occasion of the first gathering of the Italian national team under Spalletti’s leadership, the new look & feel of the Italian football teams was unveiled, featuring Gianluigi Donnarumma, Giovanni Di Lorenzo, and Nicolò Barella in the promotional campaign for the Italy-Germany Nations League match (March 20 in Milan). The strategy aims to strengthen the national teams’ brand, expand the fanbase, and boost engagement through innovative initiatives.

The new slogans “This is the National Team” and “Blue Unites Us All” emphasize identity, pride, and connection with fans. The rebranding includes a logo redesign, modernized official materials, and a unified visual identity (previously split between men’s and women’s teams), ensuring consistency across stadiums, social media, and federal events. The three-year goal is to enhance commercial appeal and the brand’s uniqueness.