The new marketing strategy, “People,” centers around a holistic communication campaign that humanizes the Financial Police, highlighting the individuals who work with professionalism and dedication every day for the citizens. The campaign showcases the diversity and skills of the Corps members across various sectors, from technology to field operations. The campaign’s vision is encapsulated in the motto “In tradition, the future,” created by the Financial Police and chosen by its members. This slogan perfectly symbolizes the balance between history and innovation, celebrating the past while looking toward the future of a continuously evolving Corps.