Within just one year of its launch, Petti became the third-largest player in the market, solidifying its position as a leader in the high-quality tomato segment. With its long tradition and exceptional products, we positioned Petti as the brand that places the tomato at the forefront. This concept is reflected not only in the naming and payoff but also in the elegant and transparent label, making the tomato the absolute protagonist. Key words convey the Tuscan origin and cold-pressing process, ensuring a top-tier product.