PLOOM
Global launch for Special Edition Red by Ora Ïto during Milano Design Week

Ninetynine created the “RED EXPERIENCE by Ploom X Ora Ïto” for Milano Design Week, marking the global launch of the Red special edition by renowned designer Ora Ïto. Centered around the color red, the immersive event at La Torneria featured six experiential rooms blending reality and imagination. The week-long program included a press conference, a DJ-set opening for stakeholders and influencers, and a gala dinner by chef Carlo Cracco.