Ninetynine curated “CONNECTED SENSATIONS by Ploom” for Milano Design Week 2025, an immersive journey dedicated to adult consumers to explore sensory design. Set in the Tortona district, the multi-day event offered an engaging fusion of digital art, interactive effects, and emotional storytelling. The experience marked Ploom’s return to the design capital, confirming its commitment to pushing creative boundaries. As part of the initiative, six artists – selected in collaboration with Ploom Design House – presented exclusive works interpreting the connection between design and the senses. The event also featured a private preview, artist meet-ups, and an exclusive celebration.