Interactive movie
Ninetynine created the world’s first interactive training movie — a bold and comedic experience where sales staff determined the storyline in real time while watching the film online.
Throughout the viewing, participants encountered narrative crossroads that required them to make choices. Based on their decisions, different features of the new Samsung Galaxy S22 were revealed, making the entire experience highly engaging and personalized.
Adding to the uniqueness of the project was the participation of an exceptional comedic duo: Elio and Frank Matano, joined by some of the most influential creators of the moment. The short film was exclusive and confidential, available only on a dedicated platform, accessible by invitation with a password, and screened exclusively on the product launch day.
CLIENT
Samsung
DATE
10 March 2022
GALLERY
