SCUDERIA FERRARI
Global strategic projects governance 2021
New tone of voice and storytelling of Scuderia Ferrari; global team and car Launch 2021 awarded as World Best Event; celebrations of 75 yeard brand;
global car Launch 2022; F1 partners activation worldwide.
Car launch 2021:
+70% website views
+200% YouTube views
+69% Facebook views
+15% Google searches compared to competitors’ launch day
+500% Instagram views
93% neutral or positive sentiment
+70% website views
+200% YouTube views
+69% Facebook views
+15% Google searches compared to competitors’ launch day
+500% Instagram views
93% neutral or positive sentiment
CLIENT
Scuderia Ferrari
DATE
10 March 2021
GALLERY
