Ninetynine won the bid for Scuderia Ferrari’s F1-75 Global Launch, creating a powerful, multi-perspective narrative to engage fans worldwide. The fully redesigned F1-75 marked a new era in Formula 1, and Ninetynine delivered an integrated, content-driven campaign centered on innovation, performance, and passion. The project included a teaser phase, a virtual and phygital event, social engagement strategies, a global press conference, and a fan meet & greet—culminating in an emotional and immersive global reveal.