SCUDERIA FERRARI
Global strategic projects governance 2021
New tone of voice and storytelling for Scuderia Ferrari.
Global team and car launch 2021, awarded as World’s Best Event.
Celebrations of the brand’s 75th anniversary.
Global car launch 2022. F1 partner activations worldwide.
Car launch 2021:
+70% website views
+200% YouTube views
+69% Facebook views
+15% Google searches compared to competitors’ launch day
+500% Instagram views
93% neutral or positive sentiment
+70% website views
+200% YouTube views
+69% Facebook views
+15% Google searches compared to competitors’ launch day
+500% Instagram views
93% neutral or positive sentiment
CLIENT
Scuderia Ferrari
DATE
10 March 2021
GALLERY
